Data and Analytics Resources

Provide Confident Assurance to Your Organization

Using Market Basket Analysis to Understand the Mind of a Consumer

Using Excel and SPSS to understand buying power and the mind of a consumer


Understanding the mind of the consumer, Mike Rexford breaks down how to use Excel and SPSS to understand buying power. Dashboards using Excel make use of interactive test tickets to understand which items at a restaurant are purchased together. The result: how to view which products save owner's the most money.